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Marketing Manager

I'm looking for a marketing position for an international company in Beijing where I can apply knowledge, skills and experience I acquired in Europe and the U.S.A.
- 12+ years of marketing experience with client companies in different sectors
- International experience, multilingual background
- Resident of Beijing and intermediate Chinese speaker
- Self-motivated, creative problem-solving ability, entrepreneurial drive
- Excellent team player, results-oriented, great communication skills

Work Preferences

Desired Salary: 20,000 - 40,000 RMB per month

Availability: Immediately

Desired Job Type: Full Time

Can Travel for Work: A Lot

Highest Education Level: Masters Degree

Current Location: Beijing, China

Willing to relocate?: No

Residency / Visa: Authorised to work in China

Skills and Experience

Category		Yrs. Exp.	Until
Advertising & Marketing	E-Marketing	10	2008
	Marketing Assistant / Coordinator	2	2008
	Marketing Consultant	2	2008
	Marketing Manager	12	2008
	Marketing Research	2	2008
Education & Childcare	University Other	10	2008
HR / Recruitment	Recrutment Consultant	4	2005
IT / Telecoms	Management	5	2008
	Trainers	5	2008

Employment History

Job Title: New Media Marketing Manager Intern

Industry: Computing - Software

04/2008 to Current

Managed Windows Live Commercial Summit Beijing 2008 and GCR Partner Day events

Created and maintained the GCR Windows Live Commercial Sharepoint site

Academy Mobile Champion & Evangelist (events audio/video capturing, editing and publishing), delivered 30+ GCR video podcasts

Job Title: Marketing Manager

Industry: Education

04/2007 to 04/2008

Delivered company marketing plan and budget that generated 10% incremental revenues

Developed positioning & brand awareness campaign (top school of Italian language in China)

Conducted surveys and reports on customer needs, behaviour and preferences that let the company cut 20% of the marketing costs and optimize marketing budget and efforts

Directed company and “Yu Lei Fashion” marketing campaigns (including website, newsletter, brochure, flayers, magazines, fairs, PR events planning and execution) that generated 12% incremental revenues

Job Title: Teacher (part-time)

Industry: Education

01/2002 to 01/2007

Delivered classes and workshops on marketing and e-learning topics

Job Title: Director of Skill Training

Industry: Education

01/2008 to Current

Led know-how and technology transfer from U.S.A. to Europe, that convinced some investors to bring to life an eLearning.it start-up

Directed portfolio planning, pricing, channel development, product forecasting and 5 new service introductions

Led the project management of a company client portfolio (FIAT group, Fincantieri, Elettra Sincrotrone, Miroglio, Domotecnica, Ecoflam, Gallery Franchising, MeliorBanca and more)

Managed, developed and delivered 50+ Skill Training project

Managed a company start-up team (from 4 to 8 people)

Invited to speak at several domestic and international conferences on Skill Training topics

Job Title: Manager and teacher

Industry: Education

02/1998 to 02/2002

Planned, marketed, promoted and managed 10+ master/high specialization courses

Managed admission and selection of several hundred students

Delivered 100+ hours of master course classes on high-tech and marketing related topics (average evaluation 8/9 in a scale from 1 to 10)

Job Title: Marketing Manager

Industry: Computing - Software

01/1996 to 01/1998

Realized company online marketing, strategy, tactics, new products, company image, logo and advertising that generated 20% incremental revenues

Invited to speak in several domestic conferences on topics such marketing and e-learning

Developed standardized reports to monitor, track and report several portals traffic metrics (that let company save 20% of the marketing costs and increase the visits of 200%)

Executed the launch and marketing campaign of:

Diabolos search engine (www.diabolos.com)

Mondoscuola website (www.mondoscuola.org) for Siemens Italy

Girotondo school children search engine (www.girotondo.com)

Qualifications

Completed	Institution	Degree / Qualification
2008	University of International Business and Economics	METP (Manager Exchange and Training Program)
2007	Beijing Language University	Chinese language (2 semesters)
2005	Arpa – School of Management	Business Management
2003	OtterStream Inc.	Skill Training (e-learning methodology and marketing)
2001	Seattle Language Academy	Business English
1996	University of Trieste	Philosophy (specialization in psychology)

Work Related Training & Certification

Completed	Institution	Training / Certification
2005	Anima NLP	NLP Practitioner Training (for excellence in business)
2002	Skill Training	TC Programming Inc.

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