Duties：

Responsible for the management at the Top of the line Brand “ LXIII “ for the company Remy Martin

Improve and Increase brand equity, SOV & SOM in the  luxury market segment

Market analysis and reporting to the headquarter for the brand movement

Prepare and execute annual commercial budget for the brand

Working closely with sales, supply chain to explore new channel & sales opportunities for the product expansion and penetration

Local events, adoption programs and activities specify for the China market

Achievements:

Maintain 2 years’ overachievement of LXIII commercial target

LXIII brand’s rejuvenation from traditional cognac brand into leading luxury brand

LXIII art activities of 13 top Asia artists and Concert Hall Project

LXIII magazine “Genius”

Duties:

BTL activities planning & projects management

ATL projects co-operation with Munich brand team

Special/Trendy Channel planning& development

Achievements:     

China launch of Xelibri

Build high brand awareness and brand preference in target group

Successfully distribute Xelibri in fashion channel and celebrity channel

Duties:

Responsible for the brand management pf  Prestige Range cognac (Paradis Extra, 1873, Richard Hennessy- Three Top Grade of the company )

In charge of all activities concerning various executions on product, brand  and PR management for all of the premium category

Market research and consumer differentiation for the 3 brands

Achievements:                  
Successful launch of Hennessey 1873  

Re-launch of Paradis Extra

Positive trend of marketing & sales figures of Prestige Range

Duties:

Responsible for the management  of product / concept initiatives & brand building development

Advertising and promotion campaign development

Strategic planning, media, consumer promotion and trade promotion

Work with sales team on new channel planning

Achievements:                   
Re-positioning of Joy cam;

New product launch of I-Zone

8 times of volume compare to history record

Duties:

Coordinating consumer study of mainstream & premium brands

Providing  support on brand positioning & brand building

Participant of new product development team

Various Market analysis & forecast reporting

Achievements:           

Marketing environment & consumer understanding support for the launch of Steinlager

Re-positioning of Beck’s