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Marketing / Merchandising

Marketing/Merchandising specialist with international experience gained in New York, Paris and Hong Kong, in blue-chip companies including Clarins, S.T. Dupont, Louis Vuitton and at boutique merchandising expert Cyrk, I have developed my skills in managing project from its conceptual phase to execution, including creation and implementation of marketing strategies, budget management and agency communication.

Work Preferences

Desired Salary: 35,000 - 45,000 HKD per month

Availability: Immediately

Desired Job Type: Full Time

Can Travel for Work: A Lot

Highest Education Level: Masters Degree

Current Location: Hong Kong SAR, Hong Kong SAR

Willing to relocate?: Yes

Residency / Visa: Authorised to work in Hong Kong SAR

Skills and Experience

Category		Yrs. Exp.	Until
Advertising & Marketing	Marketing Assistant / Coordinator	2	2008
	Product Development / Management	3	2008
Merchandising / Purchasing	Merchandiser - Garmets	2	2008
	Merchandiser - General	2	2008
	Merchandiser - Promotion / Premiums	2	2008

Employment History

Job Title: Program Development Supervisor

Industry: Other

07/2006 to Current

Cyrk Inc. - Program Development Supervisor, Hong Kong
US globally leading company in the promotional products industry, www.cyrk.com

Responsible for a team of 14 merchandisers in Hong Kong and Shenzhen

Management of global merchandise collection (headwear, outerwear, shirts, lady’s and kid’s specific references, golf, office, drink ware, timepieces, knives, accessories and promotional items) under licensee (Caterpillar and General Motors Brands) in Asia Pacific, European and Middle East markets

Responsible for conception and production of all marketing measures for five global brands: Caterpillar, Chevrolet, Hummer, Corvette and Cadillac including:
- Conception: development of marketing brief for creative team
- Merchandising: purchasing, product development & design/layout of POS furniture/Shop-in-shop, solving technical problems and improving the product’s quality to shipment
- Pricing: calculating, preparing and issuing customer quotation, price and terms negotiation
- Print: product photo shooting, catalog layout and production, flyer conception

Provide clients with creative selling solutions through branded merchandise programs, incentive programs, service awards, and custom products

Update marketing plans on a quarterly basic with latest financial forecast

Production of reports of sales activities and results, competitive issues and problem identification

Manage internal day-to-day the communication (HK and China sales team) and with countries/markets (Japan, Australia, Europe and Middle East) to ensure specific needs have been targeted and new product developments have been understood and agreed

Sourcing new suppliers through participation at trade fairs and events

Job Title: Men's Leather Goods Product Manager

Industry: Retail

05/2005 to 06/2006

Louis Vuitton - Men’s Leather Goods Product Manager, Paris
French luxury fashion and leather goods brand, one of the main divisions of LVMH Group, www.louisvuitton.com

Led permanent men’s leather goods lines (‘Taiga’, ‘Damier Geant’ & ‘Utah’)

Development & launch of a new line ‘Nomade’

Creative conception of the 2007 diaries: refills, new covers design and sizes and packaging

Launch of new cases for technological instruments (iPod, PSP & B&O products)

Development of sales tools (sales points and guidelines, product description, leaflet)

Collated and analyzed worldwide monthly sales in preparation to identify result and evolution of each product line

Identify potential new products / brand extension opportunities based on anticipating consumers future needs

Managed the communication with foreign group subsidiaries to introduce new concepts and products (presentations and shipment of samples)

Job Title: Hard Goods Product Manager Assistant

Industry: Retail

04/2004 to 04/2005

S.T. Dupont - Hard Goods Product Manager Assistant, Paris
French master goldsmiths, lacquerers and trunk makers since 1872, www.st-dupont.com

Developed and launched the 2005 limited edition ‘Medicis’ including products (pens, pocket lighter, table lighter and desk clock) and packaging in the continuation of the “decorative arts of the world” theme.
- Led discussions on type of art, name collection and number of pieces
- Brief artistic director (history, type of product, pictures to inspire the creativity)
- Work with creative department to define shapes, colors, materials to be tested
- Contact several suppliers (Europe & Asia) to find the cost effective material
- Control feasibility and quality of produced samples
- Writing of leaflet and instructions notice
- Management of global implementation

Developed improve packaging for some existing products

Conducted market research for cigar accessories line and priori to launch of the men jewellery line and for future target market for watches

Production of key strategy documents and presentations to be presented to the trade

Creation of product catalogs with price list for 2005

Qualifications

Completed	Institution	Degree / Qualification
2004	La Sorbonne University - Paris	Master Degree in Sales & Marketing
2003	Dauphine University - Paris	BA in Finance

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