· Define and renew the collections through market research and trends.

· Working closely with the sales team to identify buying behavior, analyze new

  business opportunities and challenges. Generating analysis on range and

  competitors for future product planning.

· Sourcing and strengthening sourcing capability (supplier + product), orders

  follow up, negotiate the best purchasing conditions, and define the sales prices.

· Ensure on time supplying, implementing and developing improvement measures

  to achieve sales targets.

· Coordinate and contribute on execution of the initial set-up of the business

  start-up.

· Identify inefficiency in stores operation processes, implementing strategic

  procedures to achieve sales target. Authored the method of measuring stores

  Unknown Loss. After two months implementation, reduction of Unknown Loss by

  75%.

· Implementing projects and operating systems, identifying loopholes and

  improvement of existing procedures.

· Monitor and report progress on all project activities.

· Assist and advise Spanish Companies to penetrate Chinese market.

· Organize Trade Missions (High Technology) and Fairs (Domotex, Fashion China)

  with Spanish participation.

· Developing Economic Reports, Commercial Reports and Market Studies

  Authored a market research (Chinese Toy Market).

· Image promotion of Spanish products by Organizing seminars, liaison with the

  media, public relations with government.

· Identify market’s trends, analyse new business opportunities.

· Collect marketing information and generate analysis for business reviews and   

  strategy.

· Formulate and execute marketing plans to achieve budgeted sales targets.