TURNER
INTERNATIONAL ASIA PACIFIC LTD
Reporting
to Senior Manager in New York for Time Warner brands including CNN, CNNMoney,
Cartoon Network, Time.com:
- Project management for ad technology across
divisions:
production/editorial/sales/marketing
- Covered global international advertising
activity with focus on Asia Pacific for
fortune 500 clients such as: Toyota, Suzuki,
Cathay, Lufthansa, Intel,
Panasonic, Sony, Credit Suisse, HSBC, Hewlett
Packard, Kellogg, Hasbro,
Mattel, Nintendo
- Advised ad sales regarding ad
inventory, strategy, integration with traditional
media
- Managed relationships with third
party media/tracking vendors such as
EyeBlaster, DoubleClick, Facilitate
- Maintained relationship with ad
serving providers and coordinated three ad
system migrations: Netgravity, AOL,
DoubleClick
- Published CNN newsletter covering
innovations in ad technology and industry
news
Achievements:
- Advised on
development of video products for CNN & Cartoon Network.
Monetizing this valuable asset is a necessary
progression for any TV
broadcaster and my role was to advise editorial and
sales regarding the
sizes/lengths of prerolls and other advertising elements of
the video product as
well as functionality.
- Worked with
producers to launch CNN Desktop News which combines breaking
news alerts,
ticker and RSS which was regularly sponsored by clients such as
Cathay who wished
to have constant branding presence with CNN viewers.
- With sales
developed sponsorship opportunities for clients who wanted to have
more
exclusive exposure with particular content/functions. I created the
Executive Education section for
CNN which was particularly effective in
converting print advertisers.